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Marketing at Booking.com

Let's make it easier for everyone to experience the world

Marketing is a crucial part of everything we do at Booking.com. We do business in more than 180 countries around the world and we need to make sure that people find us and know us.

We run a wide variety of marketing campaigns and programs to attract new customers to our brand and strengthen our relationships with existing customers. Our mission is to make it easier for everyone to experience the world.

150+ Nationalities represented

More than 400,000 Sustainable properties available

Most downloaded Online Travel Agency App

Globally recognised Sponsorships activations

Marketing channels and functions

Performance Marketing

SEO, Tech, PPC, Meta

Growth Marketing & Measurement

Messaging, Product, App Marketing, Paid Social, Digital Marketing, Analytics & Data, Research & Insights


Commercial, Delivery, Tech, Product, Finance

Brand Marketing

Content Agency, Sponsorships & Events, Integrated Planning & Media, Campaigns & Creative, Business Marketing

Global Communications

Internal Communications, Corporate Communications, Global Social Media, PR

Strategy & Operations

Strategy, Operations & Program Management, Governance & Data Management, Accommodations & Trips Marketing Strategy

Our people's perspective

Our Marketing Technology

Marketing Technology is an important pillar in our success and we have big tech teams that are split between three major sub-departments, they are Performance Marketing, Partnerships and Growth Marketing. 

Performance Marketing engineering is responsible to develop MarTech capabilities for travelers and also for internal users to help Booking.com be #1 in various search engines such as Google (paid and organic) as well as provide the best landing experience when travelers come to Booking.com.                Learn more about Large Scale Ad Data Systems.

Growth Marketing engineering is responsible to develop product platforms and campaigns capabilities to help Booking.com growth their business, acquire new travelers and increase their retention and loyalty via customer marketing communications and advertising in social media such as YouTube, Facebook, etc.

In Partnerships, our vision is to make it easier for everyone to experience the world by providing globally scalable and highly valued solutions to our demand generation partners. Our engineers work in a dynamic environment, building products for our strategic partners who range from airlines to banks to superapps.

Sneak peek at our work


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Sustainable Travel